Principles of Marketing

Course Level:      College Preparatory

Credits:                2.5

Suggested Grade Level:  9 – 12

Prerequisite:        None

NJ Course Code: 12-151-E

Ten percent of U.S. workers are involved in marketing or marketing-related industries.  This foundational course introduces students to the practices that underlie efforts that drive business in our consumer-oriented society.  In addition to basic principles, the student is introduced to international marketing, selling, brand management, market research, and price planning. Emphasis will be placed on effectively developing and communicating marketing strategies.