Fashion Marketing

Course Level:         College Preparatory

Credits:                   2.5

Grade Level:           9 – 12

Prerequisite:           None

NJ Course Code:   12-153-E

The fashion industry is always at the forefront of the worldwide media and public attention. Whether trendy or timeless, couture or ready to wear, local or international, the runway design and promotional campaigns create a "passion for fashion".

Fashion marketing will provide the student with an understanding of the fashion industry and how basic marketing principles apply to a range of fashion activities.  Through the use of hands-on applications and the Internet, the student will become familiar with current trends, pricing, and demographic information, retailing, buying, catalogues and runway shows.