Advertising and Promotion

Course Level:        College Preparatory

Credits:                  2.5

Suggested Grade Level:  9 – 12

Prerequisite:          Principles of Marketing

NJ Course Code:   12-165-E

From the time we are born, we are bombarded with messages that attempt to persuade us to behave in a certain way.  This course investigates the strategies that lead to effective marketing campaigns; including advertising, promotion, and public relations.  Students will engage in hands-on practice that expand their creativity and allow them to develop and communicate their own marketing campaigns.